This is an image of our group looking at similar artists to Ed Sheeran, we wanted to look at what sort of music he produced and similar artists so that we could see the best way to produce our work. We also wanted to look at how videos in the genre are put across so that we could follow this because as we have a target market it is important to consider what the target audience want and what they expect to see.
From the research we found that there is a mix of slow acoustic pieces and then they were followed by fast paced beats where in Ed Sheeran's case he occasionally raps.

This is good because it was good for us becuase we didnt really want to just have a slow song we wanted to have a bit of tempo to our video as it would make it more interesting for us to film. It also gave us some ideas about what our video should contain and how it should be laid out as we didnt want to move to far away from the genre so that we still connected with our auidence.